Value Delivered...

Ashraf was resourceful in assisting us to launch our operations in Mauritius in year 2000. Be it for marketing communications, PR or for recruitment strategies, he always devises innovative and out-of-the-box solutions…

I have known Ashraf in the years 2000 when he was the Corporate Brand Manager of DCDM ( now BDO). Ashraf was closely involved with my late friend, Wally Olins ( Chairman of Saffron Consultants) and Jacob Benbunan ( CEO - Saffron Consultants) to assist the Government of Mauritius to shift from fragmented sectoral marketing to creating a Nation Branding Platform. He has made his passion for brand become his professional focus and is a dynamic and creative strategic thinker. He is to this day closely interested in the Destination/Nation Branding subject-matter and networks with Global Brand Consultancies to make Brand Mauritius a Reality.
He is always on the look out for opportunities for growth and readily networks with multi-disciplinary Professionals. I would recommend any forward-looking organization to include Ashraf in its team, as he is a sharp future envisioner.

Ashraf has accompanied us since 2007 to rationalize our communications strategy, culminating into our re-branding in 2015. He also organised original events to launch our offices in Seychelles, Madagascar and Rodrigues. Everytime Ashraf managed to create compelling B2B Experiences by creatively merging the Communications Strategy with the Design Strategy, Events Strategy, and PR, as in the case of the Seychelles launch event- always with a strong Thematic Approoach. The outcome was strong User-Engagement.

I have known Ashraf since 1994, when we he assisted me in the HR department of the Bonair Group, an export-led, vertically integrated manufacturer of textile brands. As a passionate and pro-active communications professional, he made the difference by formulating an organizational communications framework and successfully managed the HR functions of the Dye-House team to get a strong grip of People Management.

In 2005, he was instrumental in delivering a highly creative and successful national awareness campaign for the Ministry of Education as the Co-Director of Amadeus Advertising & Brand Communications.

Recently, in 2021, OneEssence was selected to re-brand the NSLD ( New Social Living Development). Based on the original strategy consulting methodology 720°PowerValue, he successfully implemented a series of paradigm-shifts to deliver on the requirements of the NSLD Corporate brand.

Through this Process he successfully ensured we embraced corporate branding as a new paradigm during our Strategic Alignment Workshop. Whether it was the NSLD’s new corporate identity, its Value Proposition, the web site, the interior architecture solutions, the international market sounding exercise through digital marketing and the various high-profile events - all these stakeholder-experiences were aligned to 720°PowerValue, resulting in high levels of consistencies.

I would strongly recommend any organization to on-board OneEssence if they want to embrace brand-based business transformation to achieve total brand engagement.

Ashraf is a highly pro-active, creative and dynamic professional always going the extra mile in the assignments he has handled and is geared to work with forward-looking organizations. He has a deep understanding of organizations and makes the right connections with the corporate brand and corporate communications while dealing with all stakeholders including managing internal Clients, Agencies and Reporters. His Business Transformation mind-set positions him strongly for any assignment in any Industry. He is always full of fresh ideas and innovative approaches while demonstrating a deep understanding of Organizations and Total Brand Experience that he links with the CVP & the EVP through the 720°PowerValue Strategy Consulting Methodology

Whether it was for Crisis Comunication for our Global Business Practice( Multiconsult), marcoms support for the launch of Accenture, Events Management/PR for our SAP/Navision Partner or for the AGOA Forum, or International Networking for the World Bank powered Africa-Asia Business Forum in Johanesburg, Ashraf has always been pro-active in formulating and implementing the right brand strategy for the DCDM Group, today BDO. Everything was consistenly linked to the Corporate Brand Strategy while impacting our strong B2B user-experience focus...He thrives on a growth mind-set

We have been collaborating with Ashraf and OneEssence since our inception in 2002. He is a dynamic strategic-thinker and brings the appropriate creative solutions adapted to our precise needs. He also operates in an intersting Network. He interacts openly with Industry Leaders of varied expertise with an outstanding class and intelligence. I heartfully recommend him for any forward-looking organization

Creative, innovative, energetic and passionate, these are all words that come to mind when I think of Ashraf. He was a member of my Team when we were opening a new hospital in Mauritius. He committed himself 100% to creating brand recognition for Apollo Bramwell Hospital. A private hospital in a country providing comprehensive health care to its citizens and international clients - was a new concept. He found very creative ways to bring the message home on Quality, Customer Service and great Patient Outcomes. He did so with energetic class. I would enroll Ashraf, in a heartbeat, in any Branding/Marketing initiative I undertook. Any company would be lucky to have a man of his talents and energy onboard.